MICE and event transportation in La Rioja
Ground transportation for DMCs, conference organizers and corporate event planners: airport arrivals, hotel and congress shuttles, VIP transfers and incentive days in wine country, run by one team from the first arrival to the last departure.
- One contactFrom brief to invoice
- Up to 16Seats per partner minibus
- All-inVAT, tolls, parking, waiting
- NLANational Limousine Association member
A local ground partner for planners and DMCs
DMCs
Destination management companies
A reliable local partner for your Rioja programs, with vehicles, chauffeurs and timings confirmed in writing.
PCOs
Congress and conference organizers
Delegate, speaker and staff transfers between airports, hotels and the Riojaforum congress center in Logroño.
Corporate events
Meetings, launches and retreats
Board meetings, product launches and executive retreats at hotels and wineries across La Rioja and Rioja Alavesa.
Incentives
Reward trips in wine country
Winery visits, long lunches and team activities for top performers and key clients, with vehicles waiting all day.
Travelling on business without an event? See our corporate chauffeur service for executives and roadshows.
What we handle for your event
Each part of the program can be booked on its own, or planned together as one transport operation.
| Service | What’s included | Typical vehicles |
|---|---|---|
| Airport arrivals and departures | Bilbao (BIO), Madrid-Barajas (MAD) and Logroño-Agoncillo (RJL): meet and greet with a name sign, flight tracking and help with luggage | Sedans, vans and minibuses |
| Hotel and congress shuttles | Scheduled runs between hotels such as AC Hotel La Rioja, Hotel Gran Vía or Áurea Palacio de Correos and Riojaforum or other venues | V-Class, 8-seat vans, partner minibus |
| VIP and speaker transfers | A dedicated car and chauffeur for keynote speakers, board members and guests of honor | S-Class, EQV VIP |
| Incentive and winery days | Vehicles at your disposal for winery visits, lunches and team activities in Rioja Alta and Rioja Alavesa | EQV VIP, V-Class, vans |
| Gala dinners and late returns | Return runs from dinners and winery venues at the times you set | The whole fleet |
Arriving by private aviation? See our private jet transfers at Logroño Airport.
From the brief to the last departure
María, our head of administration and client logistics, coordinates the file, so your team deals with one person who knows every detail.
- BriefProgram, attendee numbers, flight list, venues and VIP needs.
- Transport planVehicles, routes and timings, with an all-in quote.
- Manifests and run sheetPassenger lists per vehicle and a run sheet shared with your team. Chauffeurs are briefed in advance.
- On the dayOne point of contact by phone and WhatsApp, flight tracking and changes handled as they happen.
- InvoiceA single VAT invoice from RiojaBlack SL. Major cards accepted, including American Express.
Vehicles and prices for event groups
Prices are per vehicle and include VAT, tolls, parking and waiting time. Larger groups travel in several vehicles under one plan and one quote.
| Vehicle | Seats | Best for | Rate |
|---|---|---|---|
| Mercedes-Benz S-Class | 3 | Keynote speakers, CEOs and guests of honor | On request |
| E-Class or Tesla Model 3 | 3 | Executives and small parties | €60 per hour |
| Mercedes-Benz EQV VIP | 6 | VIP teams, 100% electric | €75 per hour |
| Mercedes-Benz V-Class | 7 | Teams with luggage and presentation material | €75 per hour |
| 8-passenger van | 8 | Delegate and staff shuttles | Quoted individually |
| Sprinter minibus | Up to 16 | Group shuttles and incentive days | Quoted (partner vehicle) |
Hourly rates include 30 km per booked hour, pooled across the booking. Airport transfers have fixed prices, from €350 Bilbao Airport to Logroño and €750 Madrid-Barajas to Logroño in a premium sedan. For low-emission events, see our electric fleet.
At hotels, wineries and restaurants
Where to take your group in Rioja wine country
Logroño has the congress center and city hotels. Within an hour’s drive are some of Spain’s best-known wineries, villages and restaurants.
Haro
The Station District
Historic wineries side by side, a short walk apart. Haro with a private driver
Rioja Alavesa
Laguardia and Elciego
A walled hilltop village and the vineyards around it. Laguardia wine tours
Architecture
Calatrava, Gehry and more
Ysios, Marqués de Riscal and other landmark wineries. Wine architecture tour
Gastronomy
Long lunches and dinners
From Ezcaray to the tapas bars of Logroño. Wine and dining in Rioja
MICE transportation FAQs
Can you handle transportation for a congress at Riojaforum?
Yes. We run shuttles between the hotels and Riojaforum in Logroño, airport arrivals and departures, and dedicated cars for speakers and VIPs, with several vehicles and partner minibuses coordinated under one plan.
Do you work with DMCs and PCOs?
Yes. We work as your local ground partner and confirm vehicles, chauffeurs, manifests and timings in writing before the event.
How is event transportation priced?
€60 per hour in a premium sedan and €75 in a Mercedes-Benz EQV VIP or V-Class, with 30 km per booked hour, waiting time, VAT, tolls and parking included. Airport transfers have fixed prices, and multi-vehicle programs receive one all-in quote.
Which airports do you cover?
Mainly Bilbao (about 1 h 45 to Logroño), Madrid-Barajas (about 3 h 45) and Logroño-Agoncillo, with meet and greet and flight tracking. Other airports are available on request.
Do you have electric vehicles for sustainable events?
Yes. The Mercedes-Benz EQV VIP and the Tesla Model 3 are 100% electric, along with other models in our electric fleet.
Do your chauffeurs speak English?
Yes. All our chauffeurs speak English and Spanish. Meet the team.
Can we receive one invoice for the whole event?
Yes. RiojaBlack SL issues a single VAT invoice for the event, with each service itemized.
Request an event transport plan
Send your program, attendee numbers, flight list and venues. We reply with vehicles, timings and an all-in quote.