Weddings · Special events · Rioja wine country

Wedding car hire and guest transportation in La Rioja

A white Mercedes-Benz E-Class for the couple, vans for family and guests, and one plan that gets everyone from the hotel to the ceremony, the winery reception and back again, on time.

  • E-ClassIn white, for the couple
  • From €400Wedding car, fixed price
  • All-inVAT, tolls, parking, waiting
  • EN · ESBilingual chauffeurs
RiojaBlack's white Mercedes-Benz E-Class wedding car parked on a stone-paved town square in La Rioja
The white E-Class, ready for the couple
What we look after

Every journey of the wedding day, planned as one

The couple

Wedding car with chauffeur

The white E-Class collects you at home or at your hotel, with time built in for photos on the way to the ceremony and to the reception.

Family

Parents and VIP guests

A second car or the EQV VIP for parents, grandparents and godparents, so the people closest to you arrive with you.

Guests

Hotel, ceremony and venue shuttles

V-Class, EQV and 8-seat vans, plus partner minibuses for larger groups, on a schedule shared with your planner.

After the party

Late returns to the hotels

Return runs from the reception at the times you set, so nobody has to drive after a Rioja wine reception.

Posy of gypsophila and eucalyptus tied with ribbon to the door handle of RiojaBlack's white E-Class, in front of a sandstone church
Flowers and ribbon on the door handle
The wedding car

A white Mercedes-Benz E-Class for the couple

The current-generation E-Class is quiet, comfortable and photographs beautifully in white. Your chauffeur knows the plan for the day before the first pickup.

  • Professionally detailed the day before: spotless, with a high-gloss finish
  • Comfortable rear seats for two, with room for the dress
  • Flowers and ribbon from your florist, fitted before the pickup
  • Photo stops on the way, in the vineyards or the old town
  • Chilled water on board
  • Professional chauffeur who speaks English and Spanish

The wedding car has a fixed price from €400, all-in. It isn’t charged by the hour, because the car is prepared the day before your wedding.

Prefer a black car? The Mercedes-Benz S-Class is available on request. See also the E-Class page for cabin and luggage details.

Front view of a 1933 Rolls-Royce Phantom with its round headlights on
1933 Rolls-Royce Phantom
Classic car on request

A 1933 Rolls-Royce Phantom

For couples who want a vintage arrival, a 1933 Rolls-Royce Phantom can be requested for the ceremony.

Availability and price are confirmed individually before booking, and the guest vans can follow in convoy.

A sample wedding day

How the day runs

Every wedding is different. This is a typical plan for a ceremony in town and a reception at a winery, which we adapt to your schedule and venues.

  1. Before the weddingAirport transfers for guests flying into Bilbao or Madrid, and a welcome-dinner run if you host one.
  2. Getting readyParents and the wedding party collected from their hotels. The couple’s car arrives early for photos.
  3. CeremonyGuests shuttled from the hotels to the church or civil ceremony, and the couple arrives last.
  4. ReceptionThe couple’s car to the winery or venue, with a stop for photos among the vines. The shuttles follow with the guests.
  5. Late nightReturn runs to the hotels at the times you set, including the last one after the party.
  6. The day afterA relaxed private wine tour for guests who stay on.
Vehicles and rates

How much does wedding transportation cost in La Rioja?

Prices are per vehicle, not per guest, and include VAT, tolls, parking and waiting time. You receive one all-in quote for the whole day.

VehicleBest forGuestsRate
Mercedes-Benz E-Class (white)The coupleUp to 3From €400, fixed price
Mercedes-Benz S-ClassThe couple or VIP familyUp to 3On request
1933 Rolls-Royce PhantomA vintage arrivalThe coupleOn request
Mercedes-Benz EQV VIPParents and close familyUp to 6€75 per hour
Mercedes-Benz V-ClassFamily and guestsUp to 7€75 per hour
8-passenger vanGuest shuttlesUp to 8Quoted individually
Sprinter minibusGuest shuttlesUp to 16Quoted (partner vehicle)

The wedding car has a fixed price because it is professionally detailed the day before. Guest vans are charged by the hour, with 30 km per booked hour pooled across the booking. Tell us your date as soon as it’s set, especially for weekends in the high season.

From our service days

The couple’s car and the family van

Destination weddings

Bringing your guests to Rioja from the US and beyond

Many wedding guests fly in from abroad. We can look after their whole stay, not just the day itself.

Arrivals

Airport transfers

Bilbao Airport to Logroño from €350 in a premium sedan, and Madrid-Barajas from €750, timed to each flight.

The night before

Welcome dinner

Return runs to a restaurant or winery for the rehearsal or welcome dinner. Ideas on our wine and dining page.

The day after

Wine tours for guests

Private Rioja wine tours in Haro, Laguardia and Rioja Alavesa for guests who stay on.

Onward travel

San Sebastián, Bilbao or Madrid

Transfers to the next stop of the trip, including San Sebastián on the coast.

Questions

Wedding transportation FAQs

How much does a wedding car with chauffeur cost in La Rioja?

Our white Mercedes-Benz E-Class wedding car has a fixed price from €400 with chauffeur, including VAT, tolls and parking. It isn’t charged by the hour, because the car is professionally detailed the day before so it is spotless, with a high-gloss finish. The final price depends on your schedule and venues. The S-Class and the 1933 Rolls-Royce are quoted individually.

Can we book a vintage car?

Yes. A 1933 Rolls-Royce Phantom can be requested for the couple. Availability and price are confirmed individually before booking.

Can the car be decorated with flowers?

Yes. Your florist can dress the car with flowers and ribbon on the door handles, as in our photos. We only ask for nothing that could mark the paint or block the chauffeur’s view.

How many vehicles do we need for our guests?

Count seats: the EQV VIP takes 6 guests, the V-Class 7, an 8-seat Vito or Caravelle 8 and partner minibuses up to 16. For 50 guests, a minibus doing two runs or several vans in convoy usually works. We propose a plan around your schedule.

Do you take guests to winery wedding venues?

Yes, between hotels in Logroño, Haro, Laguardia or Ezcaray and wineries, paradores, monasteries and private estates across La Rioja and Rioja Alavesa.

Do you work with wedding planners?

Yes. We share a run sheet with your planner and confirm times, addresses, vehicles and chauffeurs before the day.

How far in advance should we book?

As soon as your date and venues are set, especially for weekends in spring, summer and early fall. We confirm every booking in writing with an all-in quote.

Do you also cover other celebrations?

Yes: anniversaries, vow renewals, proposals among the vineyards, milestone birthdays and family gatherings. For company events, see our MICE transportation.

Details reviewed in November 2026 by Ignacio Najarro, founder of RiojaBlack.

Weddings and events

Tell us about your wedding

Send your date, venues, guest numbers and the hotels you’re using. We reply with a transport plan and an all-in quote.