More than chauffeurs, we are your local hosts in La Rioja. Combining discretion, safety, and deep local knowledge to make every journey unforgettable.
At RiojaBlack, we believe that luxury lies in the details—and above all, in the people who take care of you. Whether you are visiting for a private winery tour, an executive transfer, or a special event, our team of professional chauffeurs and staff is dedicated to offering a seamless, first-class experience from the moment we pick you up.
Ignacio
Founder & Executive Chauffeur
“My vision for RiojaBlack was simple: to create a private transport service that matches the world-class excellence of La Rioja’s wines, gastronomy, and hospitality. Behind the wheel, I love sharing the hidden gems of our land while ensuring a smooth, quiet, and effortless ride.”
- Assigned Vehicle: Mercedes-Benz EQV Exclusive
- Favorite Spot in La Rioja: The viewpoint at Laguardia & Sierra de Cantabria at sunset, watching the light change over the sea of vineyards.
Miguel
Senior Executive Chauffeur
“Punctuality, discretion, and route mastery are the pillars of my daily work. Whether navigating a multi-day winery itinerary for a small group or executing a long-distance airport transfer, my goal is for passengers to relax and feel completely at home from the very first kilometer.”
- Assigned Vehicle: Mercedes-Benz E-Class
- Favorite Spot in La Rioja: El Barrio de la Estación in Haro, where over a century of winemaking history comes alive in just a few square meters.
José María
Executive Chauffeur
“Every guest arrives in La Rioja with a different expectation, and I take pride in adapting to each rhythm. From smooth driving along our winding vineyard roads to recommending the best local asador, I make sure the journey is just as enjoyable as the destination.”
- Assigned Vehicle: Mercedes-Benz V-Class
- Favorite Spot in La Rioja: San Vicente de la Sonsierra, for its medieval castle, hilltop views over the Ebro River, and centuries-old wine tradition.
Giulia
Executive Chauffeur
“Welcoming international travelers to La Rioja is a true privilege. I love bridging cultures and helping our guests connect with the authentic essence of our region—its landscapes, its people, and its gastronomy—always with a warm smile and impeccable service.”
- Assigned Vehicle: Tesla Model 3 Premium
- Favorite Spot in La Rioja: Calle Laurel in Logroño, the vibrant heart of local gastronomy where every pincho tells a story paired with a great glass of Rioja.
Antonio
Executive Chauffeur
“Safety and comfort come first, especially when traveling with families or wine-loving groups. I know every corner and secondary road of La Rioja and the Basque Country, ensuring we always take the most scenic and comfortable route.”
- Assigned Vehicle: Mercedes-Benz V-Class
- Favorite Spot in La Rioja: Monasterios de Suso y Yuso in San Millán de la Cogolla, the birthplace of the Spanish language surrounded by breathtaking mountain scenery.
Gregorio
Executive Chauffeur
“A great chauffeur anticipates needs before they are spoken. With years of experience on the road, I focus on providing a calm, pristine environment onboard so our clients can either prepare for a business meeting or simply unwind with a glass of water after a tasting.”
- Assigned Vehicle: Mercedes-Benz S-Class / E-Class
- Favorite Spot in La Rioja: Briones, strolling through its medieval cobbled streets and looking out over the meanders of the Ebro valley.
María
Head of Administration & Client Logistics
“Long before you step into one of our vehicles, I am behind the scenes making sure every detail of your booking, schedule, and custom itinerary runs like clockwork. My mission is to provide fast, clear, and personalized coordination so you don’t have to worry about a thing.”
- Role Focus: Reservations, Tailor-Made Itineraries & Corporate Accounts
- Favorite Spot in La Rioja: Ezcaray and the Sierra de la Demanda, a peaceful mountain retreat filled with history, nature, and Michelin-starred cuisine.
Ready to experience La Rioja with us?
Book your private transfer or bespoke wine tour today and travel with the peace of mind that only a truly local, dedicated team can offer.